Cookie statement
Last updated 7 October 2026
This statement has been translated from Dutch for your convenience. If the versions differ, the Dutch text prevails.
1. What are cookies
Cookies are small files stored on your device when you visit our web shop. In addition, we keep a few pieces of data in your browser's own storage (localStorage and sessionStorage). We use both to make the web shop work, to prevent abuse and, only with your consent, to measure website usage and show relevant offers.
2. Your choice
On your first visit we ask two things at once at the vault door: whether you are 18 or older, and which cookies you allow. You choose between two equivalent buttons:
- Accept all: necessary, functional, analytics and marketing cookies;
- Only necessary: only what is needed to make the web shop work.
Nothing is ticked in advance. We do not load any measurement or advertising scripts before you have made a choice, and with "Only necessary" not at all.
Your choice and your age confirmation are valid for 12 months. After that we ask again. You can change or withdraw your choice at any time via "Cookie settings" at the bottom of every page. If you withdraw your consent, we delete the Google Analytics and Meta cookies and reload the page, so that the measurement scripts are no longer active.
3. Which cookies we use
Necessary and functional cookies (no consent required)
| Name | Purpose | Duration |
|---|---|---|
tv_age_ok | Remembers that you confirmed you are 18 or older | 12 months |
tv_track_ok | Remembers your cookie choice, so that our server respects it too | Up to 12 months |
tv_lang | Remembers your language choice (functional) | 1 year |
tv_cart | Links your shopping cart to your browser as soon as you enter your e-mail address at checkout | 30 days after your last activity |
sb-…-auth-token | Keeps you logged in to your account | 30 days, renewed on every visit |
tv_herstel | Temporarily stores your reset link while you choose a new password | 1 hour |
tv_herstel_ok | Confirms that you just arrived via your reset link, so that only you can set a new password | 15 minutes |
tv_uitnodiging | Stores the code from the QR code of your invitation | 1 hour |
tv_uitnodiging_res | Holds your invitation code for you while you log in or create an account | 30 minutes |
tv_unlock_[product number] | Gives access to a private wine after you have entered the password | 12 hours |
tv_gate | Temporary: gives access to the web shop in the period before the opening. After the opening we no longer use this cookie. | 30 days |
__cf_bm | May be placed by Cloudflare for security, to recognise automated traffic | 30 minutes |
Analytics cookies (only after "Accept all")
| Name | Purpose | Duration |
|---|---|---|
_ga | Google Analytics: distinguishes visitors to measure website usage | About 2 years |
_ga_[id] | Google Analytics: keeps track of the session | About 2 years |
Marketing cookies (only after "Accept all")
| Name | Purpose | Duration |
|---|---|---|
_fbp | Meta Pixel: recognises your browser to measure advertising on Facebook and Instagram and make it more relevant | 90 days |
_fbc | Meta Pixel: remembers which advertisement brought you here, only if you clicked on an advertisement | 90 days |
Staff who log in to the back office of the web shop receive separate cookies for that. These are not placed for visitors of the web shop.
4. Data in your browser's storage
| Name | Purpose | Duration |
|---|---|---|
thevault_cookie_consent | Your cookie choice and the moment you made it | Valid for 12 months |
thevault_age_ok and thevault_age_at | Your age confirmation and its moment | Valid for 12 months |
thevault_session | A random number with which we record your cookie choice, without it being traceable to you personally | Until you clear your browser data |
thevault_cart_v1 | The contents of your shopping cart | Until you clear your browser data or place an order |
thevault_favorites and thevault_favorites_opslag | Your favourites while they are only stored in this browser, and a marker showing whether they are stored with your account. When you log in, we move them to your account and remove them from the browser. | Until you log out or clear your browser data |
thevault_cellar_[account number] | Which bottles in your vault you marked as drunk | Until you clear your browser data |
thevault_hero_seen | Remembers that you have already seen the opening animation on the home page, so that it does not play every time | Until you clear your browser data |
tv_first_name (sessionStorage) | Your first name in the menu when you are logged in | Until you close the tab |
tv_forgot_email (sessionStorage) | Fills in your e-mail address if you have forgotten your password | Until you close the tab |
tv_uitnodiging_email (sessionStorage) | Fills in your e-mail address on the sign-up screen when redeeming an invitation | Until you close the tab |
5. Cookies from Google and Meta
After your consent, Google and Meta place their cookies through our web shop. For the collection and transmission of data via the Meta Pixel, we may be jointly responsible with Meta. What Google and Meta then do with the data themselves falls under their own responsibility and their own privacy policy. Which data we share with these parties and where they are located is described in our privacy policy.
6. Deleting cookies
You can also delete cookies and browser storage yourself via your browser settings. If you do, we will ask for your age and cookie choice again on your next visit, and you will be logged out.
Read more about how we handle your data in our privacy policy.